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Benchmark Re-brand

11/17/2015Jason Cadogan

The Benchmark Rebrand

We are currently updating our branding across the business, getting everything up to date so we have a recognisable brand image that builders and retail customers will notice across Greater Manchester.

This is a big change for any business as it is a slow, but progressive. Firstly we are going to re-brand our wagon (seen in the picture) this may seem like a small change, but we are taking a step forward to having a stronger brand image. Like other merchants we want our wagons to be spotted and noticed by builders and other contractors all around Greater Manchester.

The next big challenge is to change/replace all the signs and banners across the business that show the old branding. We want the ‘Benchmark blue’ to slap you right in the face when you arrive and it to be instantly noticeable when you drive past.

Ultimately we want to stand out from our competitors, as your brand image is as important as the goods and services we provide.

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